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The Evolution of Video Clips
In 2006, there were millions of video clips uploaded online. Also with the spread of broadband Internet access, video clips went very famous online. Video clips is the word accepted for any short video clips, mostly less than the length of traditional TV shows.
The popularity of online video clips continued to grow very fast. Its popularity became a ‘clip culture’. It is similar to the ‘lean-back’ era of watching traditional movies, commonly less than 15 minutes. Clip culture began in 2005 when websites like YouTube, Google Video and Yahoo! Video offered video clips uploading.
There were various kinds of videos uploaded such as funny cartoon videos, odd videos, talent showcasing videos and amazing videos. Common sources for these video clips are news, movies, music video and homemade videos.
Online video advertising also became an effective venue to bring an effective message to their potential clients. MAGNA estimated that money spent on online video advertisement reached around US$700 million in 2008. Since companies want to budget their advertising costs, online video advertising still proves to positive results-driven delivery venue.
In addition, video uploading sites became a platform for amateurs to show their special skills. According to the report of The Economist in May 2006, 90% of Youtube video clips were from young comedians like the two famous Chinese students Huang Yixin and Wei Wei (Back Dorm Boys) who showed their skills by lip-synching a song of the Backstreet Boys. After uploading their funny video clip on Youtube, many TV shows have asked them to be their guests. They even receive a contract from a recording company in Beijing to lip-sync some famous songs.
In addition to showcasing talents, online video clips became a good venue for citizen journalism. Like in the December 2004 Indian Ocean earthquake, many tourists became instant news reporters of the natural disaster.
